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The UNTV Cup Season 10 was the 2023–2024 season of the annual charity basketball league in the Philippines, UNTV Cup. The tournament is organized by UNTV under the UNTV-37 Foundation, Inc., thru its chairman and chief executive officer of BMPI-UNTV, "Mr. Public Service" Kuya Daniel Razon.
The season officially opened on October 30, 2023, at the Smart Araneta Coliseum in Quezon City. Regular games are held at the Paco Arena in Manila City and Novadeci Convention Center in Quezon City, with a live telecast on the UNTV Public Service channel every Sunday and Thursday afternoon. Fourteen teams are competing for the championship title this season, equaling the most participants in the league.Agriculture Food Masters and the SSS Kabalikat both made their first-ever UNTV Cup Finals appearances to contest the season's championship. The Agriculture Food Masters eventually won the league championship after defeating the SSS Kabalikat in the best-of-three championship series, 2–1, to secure their first-ever championship in franchise history. Sean Co is named the Finals MVP of the series.
During the season, the league got its fifth AnakTV award for being a child-friendly basketball tournament.

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