External Strengths of Google:
1. Dominant Search Engine: Google has a dominant position in the search engine market, with over 90% of global market share.
2. Diversified Product Portfolio: Google has a diversified product portfolio, including products such as Gmail, Google Drive, Google Maps, and Google Docs.
3. Strong Brand Image: Google is one of the world's most valuable brands, valued at over $191 billion in 2020.
4. Global Presence: Google has a global presence, with offices in over 50 countries, allowing it to serve customers all over the world.
5. Strong Financial Performance: Google has consistently delivered strong financial performance, with revenue of $182.5 billion in 2020.
External Weaknesses of Google:
1. Dependence on Ads: Google generates a large portion of its revenue from ads, making it vulnerable to changes in the advertising market.
2. Privacy Concerns: Google has faced criticism over its handling of user data and privacy concerns, which could damage its brand image and user trust.
3. Competition: Google faces competition from other tech giants such as Amazon, Microsoft, and Facebook, which could threaten its market dominance.
4. Regulatory Pressure: Google is facing increased regulatory pressure and antitrust investigations, which could impact its business operations and financial performance.
5. Dependence on Partnerships: Google relies heavily on partnerships with other companies, such as Android phone manufacturers and web publishers, which could be at risk if these companies decide to pursue alternative options.