#ebooks

Horse_ebooks was a widely followed Twitter account and Internet phenomenon. Registered in 2010, the account was apparently intended to promote e-books but became known for its amusing non sequiturs in what seemed to be an effort to evade spam detection.On September 24, 2013, it was revealed that the @Horse_ebooks account had been sold in 2011 in order to promote an alternate reality game developed for viral marketing towards a larger art project by the art collective Synydyne and the release of Bear Stearns Bravo, a series of interactive videos about the 2007 subprime mortgage financial crisis. The Twitter account has not been updated since.

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