smart broadband

Smart Communications Inc., commonly referred to as Smart (and officially stylized/ self-styled as SMART), is a wholly owned wireless communications and digital services subsidiary of PLDT Inc., a telecommunications and digital services provider based in the Philippines. The company has 73 million mobile subscribers as of 2020, under the brands Smart, Sun, and TNT. Smart's wireless broadband subscribers number 3.8 million under the brands Smart Bro and Sun Wireless Broadband.Smart offers commercial wireless services through its 2G, 3G, 3.5G HSPA+, 4G LTE, and LTE-A networks, with 5G currently being deployed in multiple locations in the Philippines. Smart's terrestrial wireless telephony service is being complemented by its satellite communication services Smart Sat and Marino which also serve the global maritime industry.
The company has introduced wireless offerings such as Smart Money, a mobile electronic wallet that also enables its SMS-based money remittance service Smart Padala (now integrated with PayMaya). It has also been recognized for introducing the world's first over-the-air electronic prepaid loading service called Smart Load. One of its services, PasaLoad, allows its users to pass phone credits to other Smart prepaid accounts through SMS.

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