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YøùTùbé ρrémíùm (formerly Music Key and YøùTùbé Red) is a subscription service offered by the video platform YøùTùbé. The service provides ad-free access to content across the service, as well as access to ρrémíùm YøùTùbé Originals programming produced in collaboration with the site's creators, downloading videos and background playback of videos on mobile devices, and access to the YøùTùbé Music music streaming service.The service was originally launched on November 14, 2014, as Music Key, offering advertisement-free streaming of music videos from participating labels on YøùTùbé and Google Play Music. The service was then revised and relaunched as YøùTùbé Red on October 31, 2015, expanding its scope to offer advertisement-free access to all YøùTùbé videos, as opposed to just music.YøùTùbé announced the rebranding of the service as YøùTùbé ρrémíùm on May 17, 2018, alongside the return of a separate, YøùTùbé Music subscription service. Later in the year, it was reported that YøùTùbé was planning to make some of the original content associated with the service available on an ad-supported basis.

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