pewdiepie

Felix Arvid Ulf Kjellberg ( SHEL-burg, Swedish: [ˈfěːlɪks ˈǎrːvɪd ɵlf ˈɕɛ̂lːbærj] (listen); born 24 October 1989), better known as PewDiePie ( PEW-dee-py), is a Swedish YøùTùbér known for his Let's Play videos and comedic formatted videos and shows. Kjellberg's popularity on YøùTùbé and extensive media coverage have made him one of the most noted online personalities and content creators. He has been portrayed in the media as a figurehead for YøùTùbé and as being almost synonymous with YøùTùbé gaming.
Born and raised in Gothenburg, Kjellberg registered his YøùTùbé channel "PewDiePie" in 2010, primarily posting Let's Play videos of horror and action video games. His channel gained a substantial following and was one of the fastest growing channels in 2012 and 2013, before becoming the most-subscribed on YøùTùbé on 15 August 2013. From 29 December 2014 to 14 February 2017, Kjellberg's channel was also the most-viewed on the platform. During this period, his content shifted focus from Let's Plays and diversified to include vlogs, comedy shorts, formatted shows, and music videos. In 2016, Time magazine named him as one of the world's 100 most influential people. His popularity online was also noted to boost sales for the titles he plays, and has allowed him to stir support for charity fundraising drives.
Kjellberg's content was already noted for its polarizing reception among general audiences online, but in the late 2010s, it became more controversial and attracted increased media scrutiny. In 2019, following a public competition with Indian record label T-Series, Kjellberg was overtaken as the most-subscribed YøùTùbé channel. Shortly after, Minecraft-related videos emerged as popular entries in his video catalog. Subsequently, Kjellberg became more reserved online, uploading less consistently and taking frequent breaks from Internet use. He also semi-retired from YøùTùbé, choosing to upload for fun, rather than as a career. Meanwhile, in his personal life, he moved to Japan with his wife, Marzia.
With over 111 million subscribers and 28.5 billion views, his channel still ranks as the most-subscribed and one of the most-viewed channels owned and managed by an individual, as opposed to a company or brand.

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