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The 2015 seo checklist

Discussion in 'Web & Internet' started by archaeusz, Dec 21, 2014.

  1. What is SEO?
    Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.

    In short if you want to include your site into search engines like google, bing, yahoo etc. the list below will make it happen!

    Not all of these may apply to your situation.

    • Have you created a new Email address for your site? This isn’t necessary, but always makes things easier for me. You could also just setup Gmail filters.
    • Have you installed Please or Register to view links? This is not optional!
    • Have you installed Please or Register to view links? Again, not optional.
    • Have you installed Please or Register to view links? Do this too.
    • Using WordPress? Have you installed Please or Register to view links and Please or Register to view links? These plugins will make your life 100x easier.
    • Have you checked Google Webmaster Tools for 404 / 500 errors, duplicate content, missing titles and other technical errors that Google has found? Make sure to keep up with any messages Google is sending you.
    • Have you used Please or Register to view links to find even more technical errors? The most common detrimental errors people tend to make are 302 redirects that should be 301 redirects.
    • Have you used Please or Register to view links to find any broken links you might have? This is a free, easy way to check.
    • Have you used Google’s Please or Register to view links? Be sure to consider searcher intent and difficulty, pick 1 keyword per page, and you’ll generally want to start with lower-volume keywords first.
    • Have you looked at competitor link profiles? This is the easiest way to get started with link building. This way, you can see what kind of anchor text they’re using, as well as how and where they’ve been getting their links. Input competitor domains at Please or Register to view links, Please or Register to view links, Please or Register to view links and Please or Register to view links.
    • Have you incorporated your primary keyword (or something close) into your page URL?
    • Are all of your title tags ~65 characters or less? Title tags over this will be truncated in results.
    • Are all of your meta description tags ~155 characters or less? Meta description tags over this will be truncated in results.
    • Have you used an H1 tag? Is your keyword in the tag? Is it before any (H2, H3, H4…) tags? Are you only using 1 H1?
    • Do you have a healthy amount of search engine-accessible text on your site? My recommendation is at least 100 words, because you want to give search engines an opportunity to understand what the topic of your page is. You can still rank with less, and you don’t ever want to put unnecessary text on your site, but I recommend not creating a new page unless you have roughly ~100 words worth of content.
    • Did you use synonyms in your copy? Remember: synonyms are great, and using natural language that’s influenced by keyword research (rather than just pure keywords) is highly encouraged!
    • Do your images have descriptive ALT tags and filenames? Search engines “see” images by reading the ALT tag and looking at file names, among other factors. Try to be descriptive when you name your images. Don’t overdo it though!
    • Are you linking to your internal pages in an SEO-friendly way? Are you describing the page your linking to in the anchor text, so that both users and search engines understand what it’s about? I recommend not using anchor text in your global navigation because it can look like over-optimization. Stick to in-content links instead.
    • Have you started off-page optimization and began building links? This is the hardest, most important aspect of SEO! Check out the Please or Register to view links to get started.
    • Have you made sure your site isn’t creating any duplicate content? Utilize 301 redirects, canonical tags or use Google Webmaster Tools to fix any duplicate content that might be indexing and penalizing your site.
    • Are you using absolute URLs in your code? Some CMS platforms give you the option. Use absolute URLs instead of relative ones.
    • Have you checked your site speed with Please or Register to view links?
    • Have you created an XML sitemap and submitted it to Google and Bing Webmaster Tools? Use Please or Register to view links or the Please or Register to view links.
    • Have you created a Robots.txt file and submitted it in Google and Bing Webmaster Tools?
    • Have you claimed your business / website username on other major networks for reputation management reasons? Not only do you want to make sure no one else gets your account name, but you can often “own” all the results on the first page of a search for your brand if you’re a new website or company. Here is the URL structure of some of the major networks (I’ve avoided linking directly to sign up pages because they keep changing):


    Source: Please or Register to view links
     
    dhie221 and Draft like this.
  2. Nice!! thanks for sharing hehe gusto ko din matutu ng seo :D
     
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